Walker & Company introduces new haircare range for women

Health and beauty company Walker & Company Brands has introduced new haircare range Form.

Formulated by health and beauty experts using natural ingredients, the Form Collection includes detoxing shampoo Clarify, gentle shampoo Cleanse, moisturising conditioner Hydrate, restorative conditioner Revive, 3-in-1 leave-in lotion Multitask, elongating curl crème Define, defining curl gel Sculpt, hydrating style crème Twist, shielding heat serum Protect, and moisture-sealing pomade Polish.

Walker & Company Brands' chief executive officer (CEO) Tristan Walker said: "Since the company's inception, we've been working to bring this collection to life as part of our commitment to making health and beauty simple for people of colour.

"We understand the huge opportunity in this vastly underserved market and have a proven track record of bringing health and beauty products to market that both fill a void, and more importantly, work."

Walker & Company is also offering a personalised online consultation service, where customers are matched with a Form regimen that addresses individual needs. Customised product combinations are provided with individual instructions-for-use.

The firm is also offering a beta for the Form Hair Microscope Analysis Process (Form Hair MAP), where customers can send a sample of their hair for scanning and analysis to further ensure the suitability of their regime.