VT Cosmetics and Korean pop group BTS introduce new cosmetics range

VT Cosmetics has partnered with Korean pop group BTS to launch a new cosmetics range including a sun care offering and a personalised hand cream.

The new BTS x VT Essence Sun Pact has been designed to target teenagers and people in their early 20s, reported Korean Portal.

VT Cosmetics' personnel was quoted by news agency Korean Boo as saying: “BTS x VT Essence Sunpact is targeted towards people in their teens and twenties utilising BTS’s four million fans world-wide through the collaboration.”

Available in gold packaging, the compact’s top portion comes in blue, gray, green, pink, purple, white, and yellow colours, which are claimed to have been selected by the members of the band to represent their personality.

In addition, the firm has released a personalised box of BTS Hand Cream Collection, with seven products, each featuring the face of a band member. The tubes of the cream are also autographed.

VT Cosmetics is also offering its customers exclusive photo cards with solo pictures of the pop group members.

The new products are available for purchase in South Korea and other international markets through the cosmetics firm’s official website.