TYME introduces new haircare product line

US-based beauty brand TYME has launched a new line of haircare products claimed to repair damage, increase hair strength, protect against ultraviolet (UV) rays, and hydrate hair.

The new line includes PREGAME shampoo, SHOWOFF conditioner, SELFIETYME hairspray, UPSTAGED thermal protectant and TYMELESS repair and shine spray. The products are claimed to be composed of high-quality seed extracts and proteins.

Based on a water-based formula, the products do not contain sulfate or paraben.

TYME's co-chief executive officer (CEO), product inventor, and hair stylist Jacynda Smith said: "With these products, you can expect your hair to be healthy, have volume, and be silky and smooth.

“I wanted to design a line that helped all hair types perform best, whether you have fine or coarse hair; straight, wavy, or curly hair; or anything inbetween."

The products are easy to use and their formulation helps sustain hairstyles for longer, reducing the need to wash, blow-dry, and heat-style hair on a regular basis.

TYME's co-CEO Kierre Reeg said: "We worked for two years to develop this haircare line and we could not be happier with the results.”

Salon-sized PREGAME is priced at $45, while SHOWOFF is available for $46.50, SELFIETYME for $29, UPSTAGED for $25, and TYMELESS for $12. Travel sized packages are also available, priced between $7 and $12.