The US Oral Hygiene Market: What Consumers Use and Why

Toothpastes command a major share ($2, 364m) of the US Oral Hygiene market, with Breath Fresheners ($68.0m) finishing last, says a report by Canadean Cosmetics & Toiletries.

According to the report, ” The US Oral Hygiene Market: What Consumers Use and Why?” Toothpaste has a major market share at 39%, followed by Mouthwash (25%), Toothbrushes & Replacement Heads (19%), Denture Care (9%), Dental Floss (6%), and Breath Fresheners (2%).

Older Consumers lead the Oral Hygiene market with 28.6% share, followed by Mid-Lifers at 14.6%, Older Young Adults 13.7%, Pre-Mid-Lifers 12.9%, Early Young Adults 11.1%, Kids & Babies 10.0%, and Tweens & Early Teens at 9.0%.

Older Consumers are the dominant users (31.6%) of the Breath Fresheners category, followed by Older Young Adults (16.1%), Mid-Lifers (13.9%), Early Young Adults (11.6%), Pre-Mid-Lifers (11.0%), Kids & Babies (8.8%), and Tweens & Early Teens (7.0%).

Older Consumers again lead the Dental Floss category (33.2%), followed by Mid-Lifers (17.2%), Pre-Mid-Lifers (14.6%), Older Young Adults (9.9%), Tweens & Early Teens (8.6%), Kids & Babies (8.5%), and Early Young Adults (8.0%).

Denture Care category is led by Older Consumers (36.2%), followed by Mid-Lifers (15.5%), Older Young Adults (14.5%), Early Young Adults (10.0%), Tweens & Early Teens (9.4%), Kids & Babies (7.4%), and Pre-Mid-Lifers (7.1%).

Mouthwash category is dominated by Older Consumers (30.8%), followed by Mid-Lifers (15.4%), Pre-Mid-Lifers (14.5%), Older Young Adults (13.2%), Early Young Adults (10.9%), Tweens & Early Teens (8.7%), and Kids & Babies (6.4%).

Toothbrushes & Replacement Heads category is led by Older Consumers (26.5%), followed by Older Young Adults (14.0%), Mid-Lifers (12.9%), Kids & Babies (12.8%), Pre-Mid-Lifers (12.6%), Early Young Adults (10.7%), and Tweens & Early Teens (10.6%).

Older Consumers lead the Toothpaste category (25.7%), followed by Mid-Lifers and Older Young Adults (14.3%), Pre-Mid-Lifers (13.3%), Early Young Adults (12.2%), Kids & Babies (11.7%), and Tweens & Early Teens (8.5%).

Click here for more details on the report.