The Estée Lauder Companies to buy BECCA Cosmetics

The Estée Lauder Companies has signed an agreement to acquire makeup brand BECCA Cosmetics.

Launched in 2001, BECCA Cosmetics has seen growth over the last several years. Its product line includes primers, concealers, foundations, blushes, and highlighters, which claim to enhance complexion. Most of the brand’s foundations are available in up to twenty shades.

The Estée Lauder companies' president and chief executive officer Fabrizio Freda said: “BECCA Cosmetics is a wonderful addition to our portfolio of prestige beauty brands.

“Its unique focus on complexion products that flatter a wide range of skin tones, combined with its sophisticated yet accessible consumer and digital engagement across channels, has inspired a devoted fan base.

"We see terrific growth opportunities for BECCA as it expands globally and continues to cultivate its online and digital expertise.

BECCA cosmetics' president and chief executive officer Bob DeBaker said: “The Estée Lauder Companies is the ideal home for BECCA.

“The company has the scale and vision to help elevate BECCA to its next phase of growth while encouraging us to continue to build our unique brand equity.

"We believe that beauty products should reflect a diverse range of skin tones and help all women create a naturally beautiful, yet individual look, and ELC is incredibly supportive of our mission.

The acquisition is expected to close in November. Terms of the deal have not been disclosed.