Tatbeq announces launch of new beauty and wellness app in US

US-based Tatbeq has announced the launch of new app Joiful to provide mobile beauty services to people who do not have time to visit the salon.

Based in Los Angeles, the app users can enjoy mobile salon and spa treatments, including blowouts, hair styling, men’s haircuts, and hot shaves, as well as various massage options, facials, manicures/pedicures, and specialty services such as waxing treatments in their home, office, or hotel.

Joiful's sales and marketing vice-president Chad Law said: “The on-demand economy is growing at a break-neck pace and it’s a natural progression that beauty and wellness be part of the growth.

“We are shifting the traditional salon/spa paradigm and expanding the category as a result, opening up the option to a large segment of the population who can’t find time to visit the salon.”

This app has a full suite of salon and spa services, enabling users to book their treatment, track their artist in transit, and make payments using credit card or Apple Pay. Joiful also gives new clients their first treatment for free.

Law added: “We strongly believe that once people try the at-home spa experience, they will make Joiful their new go-to.”

Joiful's software application has been designed to provide on-demand beauty services to consumers seeking hair, skin, nail or massage services brought directly to them.

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Image: Joiful provides full suite of spa nail services. Photo: courtesy of PR Newswire Association LLC/JOIFUL.