Taste Beauty cosmetics collection targets teens in US

Partners Tom Crowley, Alex Fogelson and Sabrina Vertucci have launched Taste Beauty, a manufacturer of high-quality scented and flavoured cosmetics.

It focuses on creating flavoured and scented cosmetics and personal care products to be sold throughout all channels of distribution.

The firm’s products include lip balms, lip glosses, nail polish, bath and body products.

Taste Beauty also claimed that it is making significant investments in innovative packaging to offer strong differentiation at retail.

Taste Beauty managing partner Alex Fogelson said: “By leveraging technologies like 3D printing, tirelessly focusing on our customers’ needs and utilising a nimble operating structure, we believe there is an incredible opportunity to provide tremendous value to best-in-class licensors and retailers.

“We are focused on developing winning, elevated products that drive sales for retailers and smiles for consumers.”

Pursuing partnerships, the firm has signed licensing deals with several candy, food and character brands.

The partners of Taste collectively have more than 30 years of experience in leadership roles at Lotta Luv.

Vertucci said: “The relationships and reputation that our team has built throughout the industry over the years has allowed us to jump in head first.”

Crowley added: “By marrying innovative, high-quality product with evergreen brands and fast speed-to-market, we believe that we are well-positioned to drive incremental growth in our category and delight our customers.”