Stephan Company launches LeKair Natural Curls

The Stephan Company has launched LeKair Natural Curls, a line of products specially formulated to enhance the natural beauty of black hair.

LeKair Natural Curls consists of four products: Moisturizing and Detangling Conditioner (12 OZ) prevents knots and tangles while helping to soften and hydrate multi-textured hair, Moisturizing Shampoo (12 OZ), which softens and strengthens coarse hair while also protecting the scalp from damage, light-weight Curl Rejuvenating Spray (12 OZ) gives instant bounce and life to lazy curls and Curl Defining Cream (16 OZ) provides curl definition without the crunch.

All four of the LeKair Natural Curls products include a special formula containing Avocado Oil, which adds moisture, strength and shine to natural curly hair.

Prized at $6.99 each, the line is available nationally at major beauty supply stores.

The launch of LeKair Natural Curls follows the success of LeKair brand, which has been a best selling in the ethnic hair care aisle for years.

The Stephan Company VP of Sales Paul Crouch said: "We’ve always prided ourselves on being highly responsive to changes in the haircare needs of our African-American consumers.

"In Natural Curls we’ve developed an authentic product line that’s consistent with the aspirations and principles of the growing natural hair movement, which is all about being true to yourself," Crouch added.

Founded in 1897, The Stephan Company is a premier manufacturer and distributor of hair care, skincare and personal care items.

Few brands include Balm Barr, Frances Denney, LeKair and Wildroot.