Female fragrances dominate Spanish fragrance market: Report

According to the report, " The Spanish Fragrances Market: What Consumers Use and Why?" female fragrances hold 50% market value and male fragrances 46%; 4% is held by unisex fragrances.

Older Consumers at (31.9%) are the dominant users in female fragrance market, followed by Pre-Mid-Lifers (17.4%), Older Young Adults (15.4%), Mid-Lifers (14.5%), Early Young Adults (11.1%), Kids & Babies at (5.9%), and Tweens & Early Teens at (3.8%).

Older Consumers (24.6%) lead the male fragrance market again, followed by Pre-Mid-Lifers (17.7%), Mid-Lifers (15.2%), Older Young Adults (14.8%), Tweens & Early Teens (8.8%), and Early Young Adults at (6.7%).

The Unisex fragrance market is led by Pre-Mid-Lifers at (26.0%), followed by Older Consumers at (24.2%), Kids & Babies (17.9%), Older Young Adults (8.8%), Tweens & Early Teens (6.9%), and Early Young Adults at (5.8%).

The market is concentrated in urban areas, with 87% users as compared to rural areas with 13% users.

Click here for more details on the report.