Sonya Dakar Beauty Bootcamp’s skincare collection to launch on EVINE Live next month

US-based skincare expert Sonya Dakar will launch her range of anti-ageing products next month on EVINE Live, a US-based cable, satellite and broadcast television network.

Planned to be launched through an online and mobile platform, the Sonya Dakar Beauty Bootcamp collection expects to join EVINE Live’s other exclusive brands within the cosmetic portfolio.

The new collection will include seven curated kits, each comprising select Sonya Dakar Beauty Bootcamp products, which will work together as a system and provide a solution to specific skincare concerns.

The anti-ageing collection features BioStem technology and expects to provide solutions for fine lines and wrinkles, skin luminosity and darkness around the eyes.

EVINE Live chairman and interim CEO Bob Rosenblatt said: "Sonya has worked with some of the biggest names in Hollywood, including A-list actors and actresses, top models and award-winning musicians, and now for the first time, she’s accessible to every woman in America.

"That’s an experience that only EVINE Live can deliver and the reason why this premiere is so special."

Sonya Dakar has been into the skincare industry since 1971, providing skincare treatments to Hollywood celebrities.

Currently running a skin clinic in Beverly Hills, California, Dakar will be joined by her daughter Mimi during the launch.

Dakar said: "When clients walk into my clinic, it’s my goal to provide them a one-on-one treatment and a luxurious, unforgettable experience. The Beauty Bootcamp collection allows me to do just that, but in a way that’s affordable for all women.

"Not only is this collection exclusive to EVINE Live, but it’s the only skincare in the world that features our proprietary BioStem technology outside of our clinic."

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Image: Sonya Dakar will be joined by her daughter Mimi during the launch of Sonya Dakar Beauty Bootcamp on EVINE Live. Photo: courtesy of EVINE Live.