Sleek MakeUP joins Walgreens beauty portfolio

UK-based cosmetics brand Sleek MakeUP has joined the beauty portfolio of US-based retailer Walgreens, planning to launch in more than 150 stores and on Walgreens.com.

Sleek MakeUP offers 152 products, including pigmentation formulations and performance makeup such as the Cream Contour Kit launched in 2009, Major Matte lipstick released in 2012, and the Solstice Highlighting Palette.

Walgreens Boots Alliance purchased the brand in 2015. Its group vice-president and general merchandise manager Lauren Brindley said: “The addition of Sleek MakeUP to our cosmetic offering is just another example of how we continue to deliver on our promise to differentiate and elevate the beauty experience at Walgreens.

“We will continue to deliver new and exciting brands in a welcoming and accessible environment in hopes of giving our beauty customers more reasons to shop our store.”

Walgreens operates e-commerce platform Walgreens.com and 8,175 drugstores across 50 states. The firm’s beauty portfolio includes multiple cosmetic offerings such as makeup, skincare, nailcare, fragrances, haircare, professional hair tools, oral care, grooming, suncare, and bath products.