Simon James London unveils new Empire fragrances

Simon James London has unveiled its EMPIRE fragrances under a licensing partnership with 20th Century Fox Consumer Products.

The company has developed two new fragrances, Lyon's Truth for women and Lyon's Legacy for men.

Lyon's Truth features a floral essence blended with blackberry and velvet plum and hints of Bulgarian rose, vanilla orchid, and violet blossom. It is also combined with a base of sandalwood, vanilla, and soft tonka essences.

Lyon's Legacy is designed as a men’s cologne, featuring a blend of bergamot and lemon water with lavender buds, geranium, and sage. It also has hints of amber, vanilla suede, and tobacco leaf.

The new perfumes are inspired by characters portrayed in musical drama series Empire, which is aired on Fox's television network.

Simon James London's CEO Rodney Hutton stated: "We are thrilled to work closely with 20th Century Fox Consumer Products to extend the reach of the television hit into the fragrance category.

"The loyal fan base of EMPIRE now has an intimate and tangible way to further engage with the show."

The new fragrances are priced at $59.50 for 100ml and available online at empirefragrance.com, Macy's, and other retailers.

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Image: Packaging of Empire fragrance. Photo: courtesy of PRNewsFoto/Simon James London.