Sephora’s US stores to launch Grande Cosmetics

Cosmeceuticals maker Grande Cosmetics is set to expand the availability of its portfolio of products by making them available in all Sephora stores in the US. 

The cosmetics firm initially partnered with Sephora in 2015 for the launch of its GrandeLips Hydrating Lip Plumper in Clear. Subsequently, Sephora expanded the range of Grande Cosmetics products available on its website.

The GrandeLash-MD, GrandeLips Hydrating Lip Plumper in Clear, Sunbaked Sedona, Barely There and Spicy Mauve products will now be available at all Sephora locations in the country. 

However, Grande Cosmetics intends to sell its GrandeBrow, GrandeMascara and GrandePrimer exclusively online, with plans to introduce new offerings in the coming months.

Grande Cosmetics founder and CEO Alicia Grande said: "Developing innovative, high-performing formulations that round out the Grande Cosmetics brand directly relates to our goal: to give women an extra boost of natural beauty."

Infused with natural ingredients and peptides, all of the firm’s performance cosmetics are said to be validated in clinical studies for their immediate results and long-term benefits.

Grande Cosmetics debuted with its GrandeLASH-MD eyelash conditioner formulated to result in youthful and healthy lashes in four to six weeks.

Currently, the firm’s portfolio includes a variety of lash, lip, brow and hair products for daily use.

---

Image: GrandeLASH-MD. Photo: courtesy of PRNewsfoto/Grande Cosmetics.