Sephora launches new app and hair styling tool

Beauty retailer Sephora has launched its new app and web-based hair stylist tool, designed to offer users an intuitive mobile shopping experience.

The app allows viewing and purchasing of products, watching promotional videos, reading reviews, seeing previous purchases, and saving items to the Loves list.

The app is easy-to-use and is available for free on Google Play.

Sephora’s Pocket Hair Stylist is an intuitive tool that provides tutorials on how to achieve a number of hair styles, including beach waves, Dutch braids, a textured top knot, or fishtail braid. It also offers step-by-step instructions to create the looks , as well as product recommendations.

The Pocket Hair Stylist is available through the Sephora app for Android and iPhone, or through Sephora.com for mobile and desktop at hairtutorial.sephora.com.

Sephora's digital senior vice-president Mary Beth Laughton said: "Our new Sephora app for Android expands our innovative, fun, and interactive shopping experience to more users than ever before.

“Not only are we offering the mobile features our clients love, but introducing an entirely new way to engage in the world of prestige hair with the launch of Sephora Pocket Hair Stylist.

“This new digital tool lets you easily find the right products for your hair type and learn how to recreate our top trending hair styles on yourself with easy-to-follow tutorials.”

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Image: Sephora’s Pocket Hair Stylist tool. Photo: courtesy of PRNewsFoto/SEPHORA.