Sephora adds new features to Virtual Artist application

Cosmetics retailer Sephora has added new augmented reality-based features to its Sephora Virtual Artist application on iOS.

Users can now virtually try on several shades of single and palette eyeshadows, as well as lip colours and false eye lash styles to create many different combinations.

The new features are the latest in a series of digital enhancements from the Sephora Innovation Lab.

Sephora's vice-president for innovation Bridget Dolan said: “With these additions, Sephora Virtual Artist continues to put the power and expertise of Sephora quite literally in the palm of our clients’ hands.

“Since launching Sephora Virtual Artist in 2016, our clients have virtually tried on hundreds of millions of shade combinations. It gives her the freedom to choose when, where, and how she wants to shop as she creates customised looks and discovers the products that are just right for her.”

The new Sephora Virtual Artist Eyeshadow Try On feature enables users to experiment with thousands of eyeshadow shades, sorted by colour, brand, and finish.

With this new Virtual Artist feature, users can choose from seven different on-trend looks created by Sephora’s experts, including Bright Lip & Cheek, Smoky Eye, and Cut Crease. This feature enables users to select a style and one of four skin tones, which are then instantly overlaid onto their own face with a 3D live view.

Users can also learn how to create trending looks with Sephora Virtual Artist’s easy to follow, step-by-step DIY virtual tutorials, including the three newest options, Brows 3-Ways, Contouring, and Highlighting.