Schmidt’s Naturals introduces three new scents under Sensitive Skin range

Portland-based deodorant brand Schmidt's Naturals has expanded its Sensitive Skin collection with the introduction of three new scents.

The new Coconut Pineapple, Jasmine Tea, and Lavender Tips fragrances feature a smooth, creamy formula meant for sensitive skin. All the fragrances in the range are formulated using natural ingredients such as magnesium and arrowroot powder extracted from plant and mineral sources.

Schmidt's Naturals founder Jaime Schmidt said: "Schmidt's is made for the people. When we first came to market, it was to fill a void of feel-good, great smelling, natural deodorants that actually work.

"Our customers are a sounding board for product creation; they want a quality sensitive skin deodorant that doesn't cut corners on ingredients or effectiveness. We're giving it to them."

Containing magnesium as a main ingredient, the scents help to neutralise acidic odour-causing bacteria.

Schmidt's Naturals' chief global strategy officer Michael Cammarata said: "The success of the Sensitive Skin deodorant line speaks volumes to Schmidt's growth and customer-first model.

"We are excited to continue to expand our product offerings with new innovations and be the fastest growing deodorant brand in natural."

The products from the Sensitive Skin range are available online and at select retailers.

Founded in 2010, Schmidt's Naturals aims to provide a safe and effective alternative to the standard chemical-based deodorants and antiperspirants.

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Image: Schmidt’s Naturals launches three new scents for its Sensitive Skin deodorant line. Photo: courtesy of PR Newswire Assocation LLC.