Schmidt’s Naturals introduces new summer edition scent Waves

US-based deodorant company Schmidt's Naturals has introduced its new range of limited edition fragrances Waves.

The tropical-inspired deodorant is made with natural, plant-based ingredients designed to help keep users feel fresh during summer.

The company claims it will donate 5% of Waves' total sales to the Surfrider Foundation, a non-profit organisation dedicated to the protection of the world's oceans, waves, and beaches.

Schmidt's Naturals' founder and chief product officer Jaime Schmidt said: “Waves is unlike any other scent that we've produced to date. The undertones of cool water and peaks of tropical fruit evoke the ultimate summer aroma. We also partnered with Portland illustrator Jillian Barthold to create a super stylish and vibey label.

“We are always striving to bring innovation to the category in a way that is progressive and ethically responsible; true to the brand's mission.

“By partnering with the Surfrider Foundation, we are helping preserve our globe's most cherished natural resource, and smelling super fresh while doing so.”

Schmidt’s has also partnered with outdoor lifestyle brand Poler Outdoor Stuff to raise additional awareness and support.

A Poler Outdoor Stuff representative said: “5% of sales (and 100% of donations at the party) of Waves will be donated to aid Surfrider's fight for the clean water and healthy beaches that are essential for camp vibes.

“Deodorant without sketchy chemicals doesn't hurt either. We're stoked on Schmidt's limited edition Waves scent!”

Currently, Waves is available for purchase in Original and Sensitive Skin formulas online and in retail exclusively at the Poler Flagship Store in Portland, Oregon.

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Image: Schmidt's Naturals – WAVES sensitive skin formula. Photo: courtesy of PRNewsfoto/Schmidt's Naturals.