Revlon to expand cosmetics plant in North Carolina, US

Revlon has announced it will be investing in its cosmetics plant that is situated near Oxford in North Carolina, US.

The investment is aimed to increase the facility's capacity to meet the production demands of its Elizabeth Arden products.

The $16.1m expansion is expected to result in the creation of 55 full-time jobs over a period of three years. It will also see the addition of fragrance filling and assembly lines, as well as installation of new equipment.

Revlon chief supply officer Alan Blake said: “Our Revlon and Elizabeth Arden brands are growing globally and the plant expansion in Oxford will enable us to in-source production of fragrances and Elizabeth Arden skincare and colour cosmetics to meet increased consumer demand.

“We are committed to the state of North Carolina and pleased to be making a significant economic investment at our largest manufacturing plant in the world.”

To aid the firm’s latest expansion, the local government has provided a performance-based grant of $100,000 from its One North Carolina Fund.

Revlon's portfolio includes an assortment of cosmetics, skincare, fragrances, hair colour, and beauty care products that are sold in around 150 countries through retail distribution channels and online platforms.

In addition to Elizabeth Arden, the firm’s brands include American Crew, Revlon ColorSilk, Almay, Cutex, Christina Aguilera, Britney Spears and Juicy Couture.