Revlon appoints new Elizabeth Arden & Fragrances president

Cosmetics maker Revlon has appointed Serge Jureidini as president of Elizabeth Arden & Fragrances.

Jureidini will report directly to the company's president and chief executive officer (CEO) Fabian Garcia.

Jureidini has spent nearly two decades at L’Oréal in management roles in the luxury division. Having being responsible for Europe, the Middle East, and Africa (EMEA), as well as Asia and North America regions, his latest roles were based in New York as president of the Designer Fragrances Division and president of Lancôme USA.

Most recently, Jureidini served as president and CEO of Arcade Beauty, a private equity owned global company focused on multisensory sampling solutions for the beauty industry.

Garcia stated: “As we continue to build and strengthen our portfolio of iconic brands, Serge’s 25 years of experience in the beauty industry across all product categories, as a supplier to the industry, and leading brands in the prestige channel will help us achieve our growth ambitions.

"His extensive knowledge of the prestige and specialty channels, as well as leadership experience with both multi-category franchise brands and fine fragrances makes him a great fit for this strategic role. We are delighted to have Serge join the team of industry leaders that we are assembling to advance our growth strategy and position Revlon as a world-class beauty leader."

In the new role, Jureidini will lead the strategic direction and growth priorities for both the Elizabeth Arden brand and Global Fragrances.

He will succeed both JuE Wong, who has decided to leave the company effective 31 March and George Cleary, who also recently left the company.