Revlon acquires fragrances and cosmetics firm CBBeauty

Revlon has acquired fragrances, cosmetics and skincare products manufacturer CBBeauty for an undisclosed amount.

The acquisition also includes the UK distributor, SAS & Company.

The move is said to be a part of Revlon’s Strategy of Value Creation to grow its business and will provide the company with a business and people platform for significant growth in the global fragrance business.

CBBeauty and SAS will operate as an independently managed division within Revlon.

CBBeauty distributes and markets perfumes and beauty products under the One Direction brand in more than 80 countries across the world. It provides international sales, marketing and strategic services to a select number of celebrity and fashion fragrance brands.

SAS & Company distributes and markets perfumes and beauty products from a portfolio of leading brands such as Burberry, Carven, One Direction and Rihanna. SAS is also the fragrance licensee for UK artists such as Little Mix and Cheryl.

CBBeauty CEO Corrado Brondi said: "Revlon’s acquisition of CBBeauty marks the beginning of a very exciting future for the business model we have created.

"We are thrilled to partner with Revlon’s team to accelerate the growth of our business, by leveraging Revlon’s significant capabilities and resources, while keeping an independent management and remaining true to our motto "big enough to matter and small enough to care."