Pure Radiance launches anti-aging product Magestic

Pure Radiance has launched new anti-aging product Magestic, which consists of natural ingredients designed to help lift sagging and wobbly skin by up to 56%.

By protecting the cells responsible for healthy collagen production known as dermal fibroblasts, the product simulates collagen production and synthesis. Pure Radiance noted a 55% improvement in skin elasticity and firmness and 96% in skin hydration.

Pure Radiance's chief executive officer (CEO) Dr Al Sears said: "I've developed this revolutionary new formula that specifically targets the collagen-building cells responsible for producing healthy collagen in the first place.

"The formula used in Magestic strengthens, protects, and repairs these critical cells, allowing them to produce healthy collagen for much longer, giving customers smoother, younger skin."

The primary ingredient in Magestic is the edelweiss flower, which grows in harsh mountainous environments from the Alps to the Himalayas. It is said to protect against oxidative stress due to air pollution and ultraviolet (UV) radiation, as well as recreate skin tension, tighten neck skin, and ease out wrinkles.

Studies showed that by protecting dermal fibroblasts against degradation, the elderlweiss flower ingredient helped stave off and prevent collagen fragmentation.

The Magestic formula also includes vitamin C, which causes collagen-causing enzymes to deteriorate, and Gotu Kola, another plant with active compounds that complement vitamin C.

The powerful compounds aid in fibroblast production and improve the strength of newly-formed skin.

Pure Radiance's products are claimed to be free of parabens, carcinogens, pollutants, or gasoline distillates.

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Image: Magestic neck lifting and tightening product. Photo: courtesy of PR Newswire Association LLC.