Prep U releases new personal care products for boys

Prep U has released a new personal care product range with natural ingredients and essential oils for active boys aged between eight and 15 years.

Formulated to address odours of boyhood, the products are intended to provide an alternative to baby offerings and products and brands developed for adult customers.

The new range includes body spray, active dry powder, deodorant, body wash, foaming wash and post sport soak.

Prep U Products founder and CEO Michelle Houp said: “First and foremost was providing all-natural, high-quality products for parents like myself looking for a better option.

“But there was also a bigger mission behind the creation of Prep U, a desire to inspire confidence, cleanliness, independence and honesty in boys when it comes to their personal care and personal development.”

The firm has planned an initial Preseason testing programme, under which Prep U Body Spray or Active Dry Powder will be offered to parents and boys without any charge.

Through the programme, Prep U urges customers to put the products through the daily challenges.

Houp further added: “As parents of boys, we understand the daily, or hourly, struggle of keeping them clean and smelling good.

“Our products are designed to combat boy stink before, during and after activity and provide parents a better option for how to begin introducing personal care into the daily lives of boys.”