Plume to launch new Natural Lash and Brow Serum

Canadian natural cosmetics company Plume Science is set to launch its lash and brow serum Nordstrom across North America.

The company plans to launch the product in 43 locations across the US and all five locations in Canada.

Plume Science's founder Lauren Bilon said: "As women, we want to feel good about the beauty products we're using on our bodies. The desire to have full lashes and brows shouldn't come at the cost of sacrificing one's health or enduring harmful long-term side effects.

"Women can feel confident adding Plume to their beauty regimen knowing it delivers industry-leading results using only natural ingredients."

Developed as a safe alternative to pharmaceutical lash and brow growth products, the new serum can be applied easily and used by individuals with contact lenses or sensitive eyes, as well as women who are pregnant or nursing.

If applied regularly, a substantial increase in lash length, volume, and density is expected to occur within six to eight weeks.

The product has been developed with new self-preserving technology and is free of parabens, artificial fragrances and dyes, sulphates, hormones, and gluten.

This year, Plume will focus on expanding its presence in the premium natural lash and brow market to include anticipated, 100% natural performance mascara and brow pomade products.