Plume Cosmetics unveils natural brow pomade

Canada-based natural cosmetics firm Plume Cosmetics has unveiled an all-natural, growth-activated 'Nourish & Define' brow pomade to colour eyebrows.

The company claimed that this product is 100% natural, vegan-certified and contains the same ingredients as its Lash & Brow enhancing serum.

This product is claimed to be suitable for sensitive skin. The brow pomade induces hair growth in sparse areas, in addition to adding colour and definition to brows.

Plume Cosmetics founder Lauren Bilon said: "Recognising that many women feel self-conscious about their sparse eyebrows, we created Nourish & Define brow pomade to promote hair growth, provide instant results upon application and empower women to embrace their natural beauty.

"Like our award-winning lash serum, all the ingredients in our pomade are recognisable and easy to pronounce, a testament to Plume's commitment to using only pure, natural ingredients.

"We're so excited to extend our product line and continue to advocate for natural beauty products."

The pomade sculpts, fills and adds texture to eyebrows.

Its active ingredients such as vitamin E, castor seed oil and coleus forskohlii root oil increase the brow growth gradually.

Nourish & Define brow pomade comes in five smudge-proof shades of Golden Silk, Ashy Daybreak, Chestnut Decadence, Cinnamon Cashmere and Endless Midnight.

It will be available for purchase from May in the US and Canada.

The firm's products are retailed at Plumescience.com, select retailers such as Nordstrom, Credo Beauty, Detox Market, Murale and Revolve Beauty across Canada, the US and Europe.