Philips reports new data from international study on beauty perceptions

Royal Philips has reported new data from its international study ‘Philips Global Beauty Index’, which was conducted to investigate women’s perceptions of beauty.

The findings indicated that personalisation and a connection between personal health and beauty will play an important role in the future of the industry.

During the study carried out this year, 11,132 women aged 18 years and above were surveyed in the US, France, Germany, the UK, Poland, Russia, Turkey, China, Japan, Korea and India to gain insights into current beauty trends, perceptions and requirements across continents.

According to the data, around half of participants believe that a personalised approach will progress over the coming five years, and that further development of apps and websites to try out products before purchase will emerge.

Philips Personal Care business group leader Jack van Strien said: “This year’s findings show that globally, women are unified in agreeing on the things that make them feel beautiful – factors that are all personal: from a self-confident mindset to body shape to their social circumstances.

“The latest technologies allow us to realise a new generation of personalised and adaptive solutions that will help women across the globe feel beautiful, and enjoy life.”

To meet the increasing demands, the firm has launched an intense pulsed light (IPL) hair removal device, Philips Lumea Prestige, suitable for different skin tones of women.

The device features a new SmartSkin sensor to measure skin tone, and the Lumea Coaching app to guide customers through a treatment plan developed to meet individual needs.  

The data further showed more than 82% of the participating women believed that beauty and health are connected.

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Image: Philips Lumea Prestige. Photo: courtesy of Koninklijke Philips