P&G’s Head & Shoulders to produce recyclable shampoo bottle using beach plastic

Personal care firm Procter & Gamble (P&G) has announced that shampoo brand Head & Shoulders (H&S) will produce a recyclable bottle composed of 25% recycled beach plastic.

P&G has partnered with recycling experts TerraCycle and SUEZ. The new limited-edition bottles will be launched in France this year at Carrefour outlets.

The bottles will be made of post-consumer recycled (PCR) beach plastic collected by volunteers and non-government organisations (NGO) from plastic waste found on beaches. The firm will require 2,600t of recycled plastic every year, which will be the same weight as eight fully loaded Boeing 747 jumbo jets. 

P&G's global sustainability vice-president Virginie Helias said: “At P&G, we believe that actions speak louder than words. The increased use of PCR plastic across our haircare portfolio of brands demonstrates our continued commitment to driving real change.

“The Head & Shoulders recyclable shampoo bottle made with beach plastic is a world’s first in the haircare category.

“Increasing the use of recycled plastic in the packaging of our flagship brands, such as Pantene and Head & Shoulders, makes it easier for consumers to choose more sustainable products, without any trade-offs.”

P&G has also announced half a billion bottles per year will be made with 25% post-consumer recycled plastic in Europe by the end of 2018.

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Image: Plastic bottles on beach. Photo: courtesy of Stephen Clarke.