Perfect365 partners with Salon Perfect

Free makeup and beauty application brand Perfect365 has partnered with Salon Perfect.

Salon Perfect's products are available exclusively at Walmart. This partnership will allow users to try out the brand's various lash styles and lengths to see how the lashes look before purchasing them.

Recently released in Perfect365, users can try on and experiment with five one-tap lash looks from the brand. The videos on how to apply lashes in real life will also be featured. Once users have chosen their preferred lash style, they will be able to link directly to Walmart.com for purchase.

Salon Perfect's marketing vice-president Marwan Zreik said: "Salon Perfect is excited to partner with Perfect365 to showcase our latest products and styles to their dedicated users.

“The technology gives consumers a virtual lash studio where they can experience our products at their convenience and with the precision as if they were in front of their own mirror.”

Apart from lashes, Salon Perfect also sells brow products, nail lacquers, and nail art liners.

Perfect365's marketing director Vickie Wei said: “Having the right lash look has become essential to developing a complete makeup look. As the leader in the digital beauty evolution, we are constantly developing new makeup looks that our users can experiment with in the app.

"Through this partnership with Salon Perfect, we are delighted to offer our users the ability to ‘try before they buy’ when determining the right lashes for them."

Perfect365 uses advanced face detection technology, which makes accurate virtual makeup placement possible, both on photos and in live video.