Perfect365 partners with Chicstudios to expand digital beauty offering

Beauty platform Perfect365 has partnered with US-based Chicstudios to bring digital beauty evolution to makeup schools across the country.

Through the partnership, Chicstudios will leverage Perfect365’s digital beauty platform to educate its alumni and students on digital makeup, creation of virtual makeup looks, and interaction with beauty brands.

Perfect365 uses face detection technology to offer realistic digital makeup looks. The company's advisor and celebrity makeup artist Kabuki has held a master class at Chicstudio’s New York City location as part of the collaboration.

The latest digital makeup looks launched by Kabuki on Perfect365 were demonstrated and recreated during the class.

Perfect365's marketing director Vickie Wei said: “Digital beauty is being adopted at a rapid pace and students are driving this adoption. They are already using makeup apps to experiment with new looks and engage with brands.

“Our partnership with Chicstudios is bringing us another step closer to transforming the beauty industry by making virtual makeup try-on an industry standard.”

Chicstudios spokesperson said: “Digital beauty is an essential aspect of the education we provide at Chicstudios. Today’s makeup artists need to understand how to market themselves on digital platforms.

“Our partnership with Perfect365 is a perfect complement to the direction of the school and a valuable relationship for our students.”

Previously, Chicstudios partnered with brands such as Billion Dollar Brows, MAC Cosmetics, Real Techniques, Make Up For Ever, NARS Cosmetics, Laura Mercier, Graftobian, Cinema Secrets, Bobbi Brown, NYX Cosmetics, Stila Cosmetics, Real Techniques, Morphe Brushes, and Embryolisse + Bioderma Skincare for classroom training.