Parlux expands Paris Hilton’s Gold Rush range with new fragrance

Parlux Fragrances has expanded its Paris Hilton collection portfolio with new fragrance Rose Rush.

Created by fragrance and flavour firm Firmenich’s perfumer Richard Herpin, the new fragrance is part of Gold Rush Paris Hilton range and features a fruity floral-rose scent.

Rose Rush consists of a combination of rose petals, neroli, lychee, papaya juice, and peony fragrances, as well as hints of amber, cedarwood, and white musk.

Herpin said: "I wanted to gather ingredients that would create an aura of femininity around anyone who wears the fragrance.

"To achieve this, I wove together a multitude of florals and enhanced the rose petal notes with hints of juicy pink fruits like lychee and papaya to create a fragrance of pure joy and delicacy.”

Available for purchase exclusively at Perfumania stores and website, the new fragrance is packaged in a feminine silhouette-shaped bottle decorated with rosé-tinted iridescent glitter.

The Paris Hilton fragrance range includes a variety of perfumes for men and women such as Paris Hilton for Women, Dazzle, Heiress by Paris Hilton for Women, Can Can Burlesque, Fairy Dust by Paris Hilton for Women, Heir by Paris Hilton for Men, and Just Me by Paris Hilton for Men.

Parlux Fragrances is a subsidiary of distributor and specialty retailer Perfumania Holdings. Parlux designs, manufactures, markets, and distributes prestige fragrances and related products, including ranges by Bijan, Jessica Simpson, Kenneth Cole, Michael Jordan, and Pitbull.