Oud Essentials launches skincare products in Geneva

Oud Essentials has launched of its range of skincare products and accessories to a limited audience in Geneva.

Oud Essentials’s products include Regenerating Serum and Dual-Phase Oil, which contain the resinous heartwood of the aquilaria tree distilled to produce a pure essential oil.

The oud in its products is sustainably sourced and from dedicated plantations in Southeast Asia.

Oud Essentials' chief executive officer (CEO) Jean-Marc Dufat said: “Oud came to my attention a few years ago, and I have been drawn to it ever since. The question became; how to involve it in the world of skincare? I think we've found the answer."

Oud has been used for millennia in the treatment of a variety of ailments. It is known for its physical and psychoactive properties, especially in Asia and the Middle East.

Dufat continued: "Everyone knows about Oud in the Middle East and it's been used for generations. Over the last few years it has become a very important ingredient in the international fragrance market, which has brought it rather more to the attention of the western world, but there is still a lot of mystery.

“At Oud Essentials, after a great deal of research and development, we felt that it was a logical step to try to bring it to an even wider audience. Oud is so remarkable in terms of its properties, something that the 'Ancients' knew about and that we are now finally beginning to understand, that its efficacy in skincare was something that we had to look in to. We've been delighted with the results, and our launch is particularly gratifying after so many years of hard work."

Oud Essentials has plans for a launch in Asia in a few weeks.