Oriflame and Smartbox.in help boost customer experience in India

Beauty products firm Oriflame has partnered with India-based parcel delivery network provider Smartbox.in to enhance customer experience by delivering orders via automated delivery terminals.

The automated parcel delivery terminals are installed at strategic locations in Delhi, India, to enable product delivery 24 hours a day.

Oriflame is the first firm to adapt Smartbox.in services to deliver its products in India.

Oriflame Cosmetics South Asia operations director Kunal Verma said: "This is a crucial move from the perspective of Oriflame as an endeavour to streamline the product delivery to our network of consultants and consolidate our position in the market by providing high-quality products faster to end customers.

"We see this partnership with Smartbox as a great opportunity to eliminate logistical bottlenecks and make our network more efficient. We have successfully used such services in other markets and hope to make this association with Smartbox a similar success in India."

Smartbox's automated delivery terminals are expected to eliminate the delivery challenges which result in increase of cost per delivery such as repeated / missed delivery attempts and returned orders.

The firms intend to initially launch Smartbox services in Delhi, with plans to expand to other metropolitan cities in the country.

In 2016, Oriflame has launched a virtual mirror called, Makeup Wizard, which allows users to try on the firm's 'One' range of cosmetics such as lipsticks, mascaras, eyeshadows, blushers and eyeliner as well as to order the cosmetics tried on.

Founded in 1967, Oriflame manufactures and retails beauty products across more than 60 countries.

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Image: Oriflame Makeup Wizard. Photo: courtesy of Oriflame Cosmetics.