Olivia Culpo becomes brand ambassador of ghd

US-based hair styling brand good hair day (ghd) has appointed beauty and fashion influencer Olivia Culpo as its new brand ambassador.

Culpo will also be the face of the brand's new campaign Maximize Impact, Minimize Damage, which is designed to broadcast ghd's message about common heat styling myths and the benefits of the company's styling tools.

Culpo said: "As a long-time fan of the brand, I am thrilled to have been selected by ghd as their new ambassador. I was initially introduced to ghd by my hairstylist and it was a revelation.

"The fact that I could easily create any style I wanted while at the same time preserving the health of my hair was game changing, I have been hooked ever since."

Culpo further added: "Hairstyling for me is a form of self-expression. My hairstyles parallel my moods and I love experimenting with different looks.

"That being said I've been heat styling my hair for as long as I can remember and because I style my hair so often, my biggest concern has always been heat damage.

"What I love about ghd is that they are all about healthy hair and have developed a range of tools that give you gorgeous results and keep hair healthier. This is so important to me because minimising the damage to my hair, is just as important as getting the look right."

ghd's North America president Francesca Raminella said: "We are very pleased to have Olivia Culpo as ghd's new ambassador. She knows how to make an impact whether it's walking down the street or walking down the red carpet, and we're excited for her to join the ghd family.

"As someone who millions of women are looking to for beauty inspiration Olivia is the embodiment of our new campaign and is proof that you don't have to sacrifice the health of your hair in order to get gorgeous results.

"We're looking forward to Olivia helping us continue our mission of giving more women around the world a good hair day, every day."

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Image: ghd announces Olivia Culpo as brand ambassador. Photo: Courtesy of PRNewswire/ghd.