Oleum Vera introduces new beauty kits

US-based Oleum Vera has introduced a new collection of do-it-yourself (DIY) beauty kits.

Oleum Vera kits are claimed to be inspired from nature. The products enable beauty regimens for customers using fresh ingredients such as natural clays, organic butters, and oils.

The brand is claimed to be anti-genetically modified organisms (GMO), pro-customised, pro-organic, and pro-sustainable.

Oleum Vera's founder and chief executive officer Jonathan Coutu said: “I believe many of us are now looking to get back to basics: a few carefully sourced and natural ingredients rather than a list of 20 unpronounceable ones.

“What we really wanted, he continues, was to present a complete natural beauty routine, right from the get-go."

The new collection includes six kits for cleansing, moisturising, whole bodycare, spa-style pampering, haircare, and men’s bodycare purposes.

Each kit is a mix of ingredients such as plant-based oils, essential oils, powdered clays, algae, and dried flower petals, which are assorted to benefit skin, hair, and senses.

The kits are certified to be 100% organic and include a booklet containing customisable recipes and illustrated guides.

The collection is available for purchase in France through OleumVera.com and BienManger.com.