Skincare products manufacturer OleHenriksen announces brand relaunch

OleHenriksen has announced the brand’s relaunch with four streamlined franchises to target skincare concerns.

The relaunch features existing formulations such as Truth Serum, Sheer Transformation Perfecting Moisturizer, and Power Peel Transforming Facial System, as well as new collection Balance.

Each product is available in streamlined, colourful, and modern packaging inspired by Ole’s Scandinavian heritage. Each has also been reorganised from ten collections into four clear, distinct, and colour-coded product franchises for improved navigation and ease.

The four franchises include the Truth collection designed for brightening, anti-ageing and all-day hydration; the Transform collection for even skin tone and texture; the Nurture collection for nourishment and hydration of dry and sensitive skin; and the Balance collection for oil control.

Founded in 1984, OleHenriksen was acquired by LVMH Moët Hennessy Louis Vuitton in 2011. OleHenriksen's founder Ole Henriksen said: "This was a chance to make the products look more elegant and sophisticated, and I also wanted to make the shopping experience for our clients as easy as possible.

"At the end of the day, my goal is always reminding women and men that good skin starts with you feeling good about the person that you are and recognising all of the abilities that you have.

"With the brand relaunch, it’s now easier than ever to achieve the Ole Glow and become your own skincare expert.”

All the brand's products are claimed to combine efficacious actives, natural botanicals, and essential fatty acids.

The relaunch is supported by social media presence, campaigns, Glow Camp events, and transformational skincare retreats organised by OleHenriksen.

The brand's products are distributed in Australia, the UK, and Scandinavia, as well as in North America through Sephora stores, Sephora.com, and OleHenriksen.com.

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Image: New OleHenriksen collection. Photo: courtesy of OleHenriksen.