Nerium International opens brand centre in Japan

Age-caring product manufacturer Nerium International has opened its brand centre in Japan.

Nerium Japan Brand Center will enable consumers to learn more about its products and serves as a resource facility for its brand partners where in they can trained on advanced relationship marketing tools and materials.

The brand centre is spread over an area of 4,305ft².

Nerium International CEO and founder Jeff Olson said: "Asia-Pacific is one of the most important regions for relationship marketing.

"We have a large Japanese base of brand partners in the US, and we are thrilled to bring our winning combination of opportunity and unique, proprietary products into a country that we feel is a leader in the skincare industry." 

Nerium, which was launched in 2011 in the US, claimed that its customer base runs into millions.

The firm plans to sell its skincare products from 19 July at the brand centre.

The product line includes Nerium's Age-Essential Night Cream Optimera+ Formula, Age-Essential Day Cream Optimera+ Formula and the Body Couture Cream Optimera Formula. These products all contain the proprietary SIG-1273 ingredient.