NBTY to acquire British skincare line Dr. Organic

Vitamins and nutritional supplements company NBTY has reached an agreement to acquire British skincare line Dr. Organic for an undisclosed amount.

Founded in 2008, Dr. Organic offers personal care products that are claimed to contain no harsh petro-chemicals, parabens, sodium lauryl sulfate, additives, genetically modified organisms, and animal ingredients.

Dr. Organic is said to use natural and organic raw materials in its products including Moroccan Argan Oil Shampoo, Manuka Honey Body Butter, Coconut Oil Moisture Melt and Organic Snail Gel.

NBTY president & CEO Steve Cahillane said: "We believe the acquisition will allow us to accelerate NBTY’s entry into the mass-market beauty and skincare category particularly in the US, an area which we believe can be an important growth engine for our business, as evidenced by the success of our Nature’s Bounty Optimal Solutions product line."

Dr. Organic co-owners Fred Whitcomb and Steve Quinn said: "Our partnership with NBTY’s retail division has proven to be the perfect fit for the Dr. Organic brand. We believe there is no better "home" for our well-loved brand and are pleased to be able to accelerate Dr. Organic’s next leg of growth through the unsurpassed expertise and prideful ownership of NBTY."

The Dr. Organic brand was first sold exclusively at NBTY’s Holland & Barrett retail chain in the UK. Later in 2013, it was made available in the US under the Organic Doctor name.

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Image: Dr. Organic offers personal care products. Photo: courtesy of PRNewswire / NBTY, Inc.