Namaste Laboratories launches permanent hair colour

Namaste Laboratories has launched a permanent hair colour, ORS Olive Oil Hues Vitamin & Oil Crème.

This latest product has been developed with an ingredient combination to address regular hair coloring problems.

In addition, it has been formulated to help maintain a balance of colour and conditioning.

While several hair colour brands are associated with dryness, dullness and breakage, the ORS Olive Oil Hues colouring system is claimed to address these common hair issues as it includes key ingredients such as olive oil,coconut oil and vitamin E and B5.

Olive oil helps in addressing dryness, while coconut oil brings back the lost shine to hair.

Further, vitamins such as E and B5 reduce hair breakage besides providing extra conditioning boost.

ORS Olive Oil Hues brand manager Erika Taylor said: "We understand the desire to have rich, vibrant hair colour that reflects personal style.

"As we developed ORSTM Olive Oil Hues, we wanted to ensure that we could deliver vivid, full-bodied colour, while preserving the integrity of the hair fibre for healthier looking hair colour that’s nourished and conditioned."

Currently, the ORS Olive Oil Hues Vitamin & Oil Crème Color is being sold in five shades at select retailers in the US.