Model Jasmine Sanders chosen for Moroccanoil’s Curl Collection campaign

Provider of luxury argan oil-infused beauty products Moroccanoil has appointed model and social media star Jasmine Sanders as the face of the brand's new Curl Collection campaign launching this month.

The firm stated Jasmine's beauty and digital footprint will help inspire curl confidence and engage on a deeper level with the community. 

Moroccanoil's co-founder Carmen Tal said: "Millions of fans are captivated by Jasmine's confidence, style, beauty and, of course, her gorgeous curly hair, including us! Making her the perfect partner for this collection.

"More and more women today are finally embracing their natural curls, so we are especially thrilled to unveil a truly innovative collection that will make the process of caring for all curl types easier than ever."

Under the partnership, Jasmine will front the brand's latest print and digital advertising campaign, make event appearances, and offer exclusive Moroccanoil curl content to fans on her social channels.

The new expanded lineup includes new Curl Enhancing Shampoo and Conditioner, Curl Cleansing Conditioner, and Curl Re-energizing Spray.