Mentholatum to introduce Hada Labo skin care range in US

Hada Labo Tokyo is a new generation of lightweight, hydrating, anti-aging skin care that offers beautifully radiant and youthful complexion.

The range features Super Hyaluronic Acid, a powerful proprietary combination of three types of hyaluronic acid for multi-layer, long-lasting moisture to effectively restore and strengthen skin’s natural hydrating ability that depletes with age and sun exposure.

Mentholatum Skin Care and Lip Care Marketing and Innovation director Katherine Tocheff said, "Hada Labo Tokyo’s lightweight and deeply hydrating formulas, which are also free of parabens, fragrance, mineral oil and dyes, are extremely appealing to the US consumer."

Hada Labo was launched in Japan in 2004 and has experienced significant growth across South East Asia.