Meitu launches new virtual makeup designs by Bretman Rock on MakeupPlus app

China-based technology firm Meitu has launched three new virtual makeup styles created by celebrity Bretman Rock on its MakeupPlus app.

MakeupPlus is an augmented reality app, which uses facial recognition to map the facial features of each user, resulting in accurate and natural virtual makeup application.

The app's users can virtually try on new looks Boujee, Whatevah, and Mary Jane through their smartphones.

Meitu's global marketing communication director Liz Goodno said: "Bretman's confidence and humour are contagious, and our users adore Bretman's trendsetting makeup aesthetic, super glowy, glamorous, and always unique!

"We are so excited to partner with Bretman and feature three of his most celebrated makeup looks in our app for our users worldwide."

The Boujee look features cheek bone highlights, gold glitter lower lash liner, and red matte lips, while Whatevah includes faux freckles, lashed-eyes, and a creamy, classic red lipstick. The Mary Jane look has shining purple lips and reflective green and purple eyebrows.

Bretman Rock said: "Makeup is all about creativity to me. It's fun that my viewers can now try on some of the looks they've been asking about.

"In all seriousness, partnering with MakeupPlus is something new for me and gives people the opportunity to instantly try these looks that they may not normally wear or experiment with in real life."

In addition to multi-face recognition technology, MakeupPlus features video makeup tutorials by multiple online beauty destinations and artists, as well as easy retouching tools to correct complexion or skin tone.

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Image: New makeup looks by Bretman Rock . Photo: courtesy of PRNewswire Association LLC.