Make Up For Ever launches new makeup offerings for eyes

Make Up For Ever has entered into a global collaboration with rhythm and blues (R&B) pop singer Kehlani for the launch of new eye makeup franchise Aqua XL.

The new line comprises long-wear and waterproof collections of cream eye shadows Aqua XL Colour Paint and liquid eyeliners Aqua XL Ink Liner.

Under the collaboration, Kehlani will star in Aqua XL's visual and video campaigns this year. Make Up For Ever will provide makeup and cosmetic artists for Kehlani's programmes.

Make Up For Ever's chief executive officer (CEO) Nicolas Cordier said: “We consistently support the creativity and artistic spirit of charismatic talents with bold personalities.

“Kehlani embodies the beautiful fearlessness of her generation. She is the perfect performer to represent the new Aqua XL product collections’ with high performance formulas that never quit.”

Kehlani said: “Make Up For Ever makes me feel powerful on stage because I feel like I look good, like I look like myself, so I can be confident and have fun.

"I also know Make Up For Ever makeup is not going to melt or come off while I’m performing, so I don’t have to think about what’s happening with my makeup."

Aqua XL Colour Paint and Aqua XL Ink Liner are available in a variety of vibrant and neutral shades.

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Image: Make Up For Ever – Aqua XL Colour Paint and Aqua XL Ink Liner. Photo: courtesy of PRNewswire Association