beGlammed partners with Macy’s to provide on-demand beauty services

beGlammed has partnered with Macy's to offer in-home grooming and makeup services.

To be launched in 22 US cities, customers will be able to book one of beGlammed's 1,200 stylists online.

beGlammed's CEO Rebby Gregg said: “Macy’s is one of America’s most trusted omnichannel retailers. Through this partnership, we’ll expand and deliver full-service beauty care from the store to your front door, reaching consumers in new and innovative ways.

“By combining beGlammed’s at-home hair and makeup services with Macy’s great brands and loyal customers, we are closing the gap for busy mums, working women, and brides-to-be, enabling them to effortlessly look their best from head-to-toe.”

Customers will be charged from $25 to $185 for services ranging from a touch-up to bridal makeup.

Macy’s senior vice-president for leased businesses Shawn Outler said: “Macy’s is a top beauty destination for customers across America and our new partnership with beGlammed will now provide our customers easy access to on-demand, in-home beauty services and consultations.

“As we continue to evolve with today’s consumer, we know that she is asking for quick beauty solutions delivered right to her door for everything from a big social event to a fun Friday night out with the girls.”