Mac Cosmetics unveils Liptensity lipstick range

Beauty company Mac Cosmetics has unveiled its new range of lipsticks, Liptensity.

The company collaborated with author Maureen Seaberg to create the high-pigment line, which features 24 different shades.

Black, blue-grey, plum pink, and deep rose brown are some of the featured colours in the range, reported Instyle.

The collection is packaged in a long and slim tube with an opaque base. The tube will feature a matte metal lid, reported Fleurdeforce.

Mac's senior vice-president and group creative director James Gager was quoted by Allure as saying: “It is a tech story; it is not a fun, frivolous collection were doing.

"There is super, super saturated, undeniable color load in this lipstick."

Mac’s Liptensity range of lipsticks will be commercially available later this month in the UK and the US.

The collection will be priced at £17.50.