Luster Products launches new paraben free hair care products

Haircare brand Luster Products has launched new paraben and mineral oil-free hair lotion Luster Pink Shea Butter Coconut Oil Moisturizing & Silkening Conditioner.

With the launch, Luster Products has expanded its range of shea butter coconut oil products. The company intended to target health and ingredient conscious consumers and it has also introduced a range of natural oils for hair and skin, as well as modifications to the packaging for the Pink product line.

Luster Products' marketing director Tracey Bell said: "At Luster, we've listened to our customers who challenge us to produce the best products, formulated with the most beneficial natural ingredients and free of ingredients that they don't want.

"Our mineral oil free products are an excellent addition to our Pink Shea Butter Coconut Oil product line, and offer consumers a solution for their most common hair problems, from a brand they know and trust. Pink is more than a color, it's a way of life."

The new leave-in-conditioner is claimed to offer lasting moisture, additional slip, and make it easier to remove tangles and natural curls. The hair lotion is a lightweight daily moisturiser, which is designed for any hair texture.

The shea butter range consists of a sulfate-free coconut oil shampoo and conditioner, a coconut oil hot oil treatment, an edge smoother gel, and a silkening sheen spray.

Luster's natural oils include jojoba and grapeseed, apricot, tea tree, and castor oils, which are used to help nourish, moisturise, sooth, and protect skin and hair.