Lubricity Labs introduces new products for frizzy hair

US-based startup Lubricity Labs has introduced a new smoothing treatment to address frizzy hair.

Claimed to be free of toxic chemicals such as parabens and sulfates, the collection is designed to protect against the frizzing effects of humidity without damaging the hair.

The anti-frizz products were formulated by Lubricity Labs founder and biogeochemist Dr Boyce Clark using a combination of advanced protein science and polymer chemistry.

Clark observed that alteration of the molecular structure of the hair's protein core could block humidity and air pollutants, as well as retain natural oils, resulting in soft, shiny and frizz-free hair.

Dr Clark said: "As a father, I was extremely frustrated that my daughter was struggling with her hair and that there seemed to be no viable solution available that wouldn't compromise her health.

"I'm thrilled to finally bring a safe product to the public that helped to transform my daughter's hair from coarse and tangled to shiny and manageable.

“At Lubricity Labs, we want to share this with the world, so that everyone can focus less on taming their hair, and more on the things they love."

Called Lubricity System, the new treatment includes Penetrate and Encapsulate steps that are applied to hair for 15 minutes each before rinsing out.

In addition, the new Q-Shampoo and Q-Condition are designed to improve and maintain the shiny, manageable hair obtained by using the Lubricity System.

The Lubricity System Box Set, Q-Shampoo and Q-Condition are available for purchase on the firm’s website.

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Image: Lubricity Labs treatment and products are developed to deliver frizz-free hair. Photo: courtesy of PRNewsfoto/Lubricity Labs.