Lottabody launches two haircare products

Lottabody, a brand of Revlon, has added Strengthening Leave-In Conditioner and Twist Me Curl Styling Pudding to Fortify Me, a collection of coconut and shea oil-infused styling products.

Fortify Me Strengthening Leave-In Conditioner carries a suggested retail price (SRP) of $4.49 for 8oz, while Twist Me Curl Styling Pudding features an SRP of $5.99 for 7oz.

Revlon multicultural master educator Pat Williams said: "Because of the uniqueness of natural hair, loose waves to tightly coiled curl patterns, natural haircare products must address the needs of this hair to prevent dryness, aid in styling versatility, and promote healthy hair."

The New Fortify Me Strengthening Leave-In Conditioner is a 'shake-to-activate', two-phase system with hair oils and conditioning moisturisers to strengthen, condition, and prevent hair breakage.

The conditioner may be used on all hair types, including curly, kinky, wavy, relaxed, and transitioning. It is claimed to protect hair from heat. To derive maximum results, it can be paired with Lottabody Hydrate Me Moisturizing Shampoo & Conditioner.

The Twist Me Curl Styling Pudding is formulated with natural ingredients to nourish natural textures and to give soft and shiny hair. It is a cream-based product and said to be free from petrolatum, mineral oils, and sulfates.

Lottabody's line-up features thirteen multi-textured haircare products intended to grow, retain, and maintain healthy hair.