L’Oreal launches My UV Patch in Australia

French cosmetic company L’Oreal has launched My UV Patch, a connectable UV sensor.

The ultra-thin wearable tool was developed by L’Oréal’s Technology Incubator to measure sun exposure. It has been launed In Australia by La Roche-Posay, a sun protection brand of L’Oréal Group.

The water-proof patch monitors the UV exposure in real time and can be worn for around five days. It uses photosensitive dyes, which change colour when they are exposed to radiation.

This device is to be used along with My UV Patch app, which considers factors such as the wearer’s hair and eye colour, UV sensitivity, and ozone concentration.

L’Oreal’s technology incubator global vice-president Guive Balooch was quoted by Bandt.com.au as saying: “Connected technologies have the potential to revolutionise how we monitor the skin’s exposure to various external factors, including UV, and can inform consumers how to protect against them.

“We wanted to design a patch that was thin, comfortable, and virtually weightless so people would actually want to wear it.”

Australia has one of the highest percentage of skin cancer patients in the world due to exposure to UV radiation. My UV Patch comes free with the purchase of La Roche-Posay sunscreen products and is available at more than 800 pharmacies.