L’Oréal’s Biolage haircare range obtains Cradle to Cradle certification

L'Oréal USA’s Biolage RAW Nourish shampoo and conditioner products have obtained Cradle to Cradle certifications.

This award followed a series of assessments of the products' material health and reutilisation, renewable energy and carbon management, water stewardship, and social fairness.

L'Oréal USA's corporate social responsibility and sustainability vice-president Jonathan Maher said: "Through L'Oréal's commitment to innovation and sustainability, we have been able to create a product line that truly combines our commitments to high-performance haircare and environmental stewardship.

"We are extremely proud of this Cradle to Cradle certification because it exemplifies how our Sharing Beauty With All sustainability programme encompasses every aspect of our product's value chain, from formulation to packaging and production."

The independent, third-party verified certification programme recognises products that are recyclable and utilise clean energy and water throughout the supply chain.

Cradle to Cradle Products Innovation Institute president Lewis Perkins said: "A growing number of companies are relying on the Cradle to Cradle Certified Product Standard to verify the material health and positive impact of the products they create.

"Personal care is one of the most highly influential product sectors in the global economy.”

The Biolage RAW Nourish shampoo and conditioner are formulated using naturally-derived conditioning and cleansing ingredients with 99% biodegradability and are packaged in 100% post-recycled polyethylene terephthalate (PET) plastic.

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Image: Biolage RAW Nourish shampoo and conditioner. Photo: courtesy of L'Oréal USA.