L’Oréal to acquire Atelier Cologne

L’Oréal has signed an agreement to acquire perfume house Atelier Cologne for an undisclosed amount.

Established in 2009 by Sylvie Ganter and Christophe Cervasel, Atelier Cologne primarily sells niche perfumes to select retailers.

L’Oréal selective divisions president Nicolas Hieronimus said: “Alternative perfumery is currently a high-growth segment.

“We are delighted to welcome the perfume House Atelier Cologne within L’Oréal Luxe.

“Thanks to its expertise in niche perfumery, this brand will perfectly complement the L’Oréal Luxe’s brand portfolio which includes exclusive perfume collections from its biggest brands: Armani Privé, Le Vestiaire des parfums by Yves Saint Laurent, Maison Lancôme, Replica by Maison Margiela as well as the Ralph Lauren Collection.”

Atelier Cologne is the creator and manufacturer of Colognes Absolues, which blends citrus notes with natural raw materials.

The creations aimed at women and men are available in perfumed soaps, shower gels and body lotions.

Atelier Cologne founders Sylvie Ganter and Christophe Cervasel said: “Today, another dream comes true as we join the L’Oréal Group with a shared ambition to reach new heights keeping the entrepreneurial spirit of our Maison.

“We are delighted to benefit from the Group’s retail and digital expertise and L’Oréal Luxe’s olfactory expertise to make the brand even more successful.”

Atelier Cologne is sold in more than 800 locations in 40 countries and on e-commerce sites.

The brand has six standalone stores, with three in France, two in the US and one in Hong Kong.

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Image: Atelier Cologne’s store. Photo: courtesy of L’Oréal.