L’Oréal Paris selects Ardagh’s aluminium can for new haircare product

L’Oréal Paris is to launch its new haircare product, Elnett Crème de Moussechosen, in a 200ml aluminium aerosol produced by Ardagh.

The can is produced at Ardagh’s facility in Beaurepaire, France.

Ardagh claims that it has had close association with Elnett hairspray brand since its launch in 1960.

Elnett brand continues to feature the gold look on cans that was introduced in 1963, and the female face introduced as part of the Femme campaign in 1964.

Elnett Crème de Mousse expands L’Oréal’s Elnett range into a mousse version, which combines the benefits of mousse in providing extra volume as well as shine and hold with the softness of cream.

Ardagh sales director for aluminium packaging Marc Bettinger said: "We have been proud and privileged to produce the iconic Elnett aerosol since its launch over 55 years ago.

"We are very pleased that the beauty of the distinctive gold metal gloss with the associated graphics is being continued on this important new range."